Sony Ericsson’s Steven Walker – acting head of global marketing has confirmed that the company is focusing to the Android platform in their current line up. He explains why Sony Ericsson is lining up behind Android.
“We do think it’s important at this moment in time to focus our external messaging on Android based products. We see the need as an industry to galvanise behind the Android ecosystem to create a strong ecosystem for consumers.”
With newer Sony Ericsson Android phones in the market like the Xperia Arc and the rumored Sony’s Xperia Playstation phone that is around the corner. The head of global marketing said “We do think it’s important at this moment in time to focus our external messaging on Android based products. We see the need as an industry to galvanise behind the Android ecosystem to create a strong ecosystem for consumers.”
In the interview, the late update issue was brought up since Sony Ericsson promised so many times that they will update their Sony Ericsson Android Phones to the latest version but it didn’t came. Like the Xperia X10, it came out with Android 1.6 where during that time the latest Android version was Android 2.1 Eclair. Walker said he believed that this wasn’t an important issue for most consumers, but recognized that it was a concern for more “spec savvy” customers.
“We are launching a product in Q1 of this year running 2.3, we have recognised the need to have our products on the latest release. Last year we didn’t anticipate the strength of feeling that consumers would have towards the Android release. And again that was a learning experience of the first year of mass market Android smartphones.”
Recently Sony Ericsson announced that it will no longer give 2.2 update for there Android Xperia X10 and Xperia X10 mini. This phone has the power but lack the support of the latest Android OS. So the phone has no Android Flash Player.
Source: Android Arena
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